Niche Marketing Tactics
Marketing a Used and Waste Oils Business
Small and medium size used and waste oils businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Want to improve your marketing? High-performing used and waste oils businesses are intentional about devising and executing winning marketing strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly used and waste oils businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Do We Really Need A Logo?
Having a strong logo for a used and waste oils business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. If your company's prices can be beat by someone else's used and waste oils business, potential clients will abandon your brand in droves. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.
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