Niche Marketing Tactics
Marketing a Used Clothing Store
There is little room for error in marketing a used clothing store in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
If you are a business leader who sees marketing as a path to give your used clothing store an edge over the competition you're not alone.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive used clothing stores have used to achieve success.
Marketing Collateral
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For used clothing stores, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your used clothing store's investment in collateral will be pointless.
Hiring A Marketing Firm
Eventually nearly all used clothing store operations turn to marketing firms for guidance. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your used clothing store, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Price Matching
Price matching is a protection for buyers who are concerned that they could find a better deal elsewhere. For businesses, price matching eliminates buying risk, convincing cautious consumers to buy now. If they can find a similar value proposition from another used clothing store, buyers will jump on it. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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