Niche Marketing Tactics
Marketing a Used Car Dealers Business
Looking for innovative ways to market a used car dealers business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a used car dealers business. Small product details translate into key value propositions which are critical for distinguishing a used car dealers business in the marketplace. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. If you are a used car dealers business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a used car dealers business in their immediate area.
Mailings
It makes sense for used car dealers businesses to participate in direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
Share this article
Additional Resources for Entrepreneurs