How to Improve Business Marketing
Marketing a Tuckpointing and Cleaning Business
Marketing plays a central role in any company. But when it comes to a tuckpointing and cleaning business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
The task of promoting a tuckpointing and cleaning business is an unforgiving exercise, full of hurdles and hidden challenges.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any tuckpointing and cleaning business willing to adapt its strategy to the demands of the marketplace.
Do We Really Need A Logo?
Having a strong logo for a tuckpointing and cleaning business is a critical consideration. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Leveraging Print Ads
Print ads have always been a popular way to promote tuckpointing and cleaning businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your tuckpointing and cleaning business through traditional print ad mediums. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Public Relations Strategies
If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. When tuckpointing and cleaning businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Share this article
Additional Resources for Entrepreneurs