How to Improve Business Marketing
Marketing a Travel Wholesalers Business
Marketing a travel wholesalers business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Multiple marketing factors affect bottom line profitability. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
What to know the characteristics that distinguish leading travel wholesalers businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? To gauge brand reputation and presence, many travel wholesalers businesses turn to media monitoring. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of travel wholesalers businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual travel wholesalers business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Strategic Partnerships
Strategic partnerships offer travel wholesalers businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.
Share this article
Additional Resources for Entrepreneurs