How to Improve Business Marketing
Marketing a Transit and Transportation Advertising Business
Trying to market a transit and transportation advertising business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your transit and transportation advertising business's planning process.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. It's a fact: A transit and transportation advertising business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many transit and transportation advertising businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
Loss Leaders
Like many businesses, transit and transportation advertising businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in transit and transportation advertising businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
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