How to Improve Business Marketing
Marketing a Tower Repairs Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a tower repairs business, exceptional marketing may well be the determining factor in your long-term survival and success.
For every tower repairs business winner, there are a dozen other tower repairs businesses struggling to survive.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other tower repairs businesses utilize in the marketplace.
Hiring A Marketing Firm
Eventually nearly all tower repairs business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Once you decide to hire a professional marketing firm for your tower repairs business, experience should trump other considerations. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.
Directories
Directories are a common tool for finding a tower repairs business. Directory selection is often dictated by the market when promoting tower repairs businesses in a region or territory. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Promotional Calendars
Uncoordinated and disjointed marketing plans tend to backfire on tower repairs businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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