How to Improve Business Marketing
Marketing a Toilet Business
Marketing a toilet business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
If you're hoping to leverage marketing to give your toilet business a competitive advantage you're not alone.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of toilet businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. The key is to limit sponsorships to events that are attended by people who are regular toilet business customers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Media Monitoring
Measurement and evaluation are critical considerations for effective PR and marketing plans. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your toilet business a sense of market presence and other variables that are difficult to quantify. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your toilet business the ability to control bad buzz when it appears in the marketplace.
Product Knowledge
Product knowledge is a fundamental requirement for marketing a toilet business. Small product details translate into key value propositions which are critical for distinguishing a toilet business from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.
Share this article
Additional Resources for Entrepreneurs