How to Improve Business Marketing
Marketing a Timber Framing and Structures Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a timber framing and structures business, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best timber framing and structures businesses from companies at the bottom of the food chain.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a timber framing and structures business, it's worthwhile to invest in strategies to promote brand conversations. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Cost Tracking
Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a timber framing and structures business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Coupons
Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in timber framing and structures business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, timber framing and structures business marketers leverage couponing to entice first-time customers to make initial contact with the brand. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.
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