How to Improve Business Marketing
Marketing a Thrift Store
There is little room for error in marketing a thrift store in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Still looking for a way to effectively market your thrift store? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a thrift store owner who is willing to learn what it takes to promote their business.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. For example, if you buy a mailing list and conduct a direct mail campaign, you should have little difficulty measuring the campaign's effectiveness and ROI. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your thrift store a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Viral Marketing
There isn't a simple formula for launching a viral marketing campaign. Viral marketing takes guts and if it is incorporated in the marketing strategy of a thrift store, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain thrift stores a new approach to the marketplace, rooted in the achievement of shared objectives. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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