How to Improve Business Marketing
Marketing a Tennis Instruction Business
A profitable tennis instruction business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
We recognize that the best tennis instruction business leaders are skilled marketers. Yet in this industry, the characteristics of able marketers aren't always obvious.
Tennis anyone? Tennis instructors can make money through private lessons, contracted club instruction, tennis center ownership and product sales.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. You'll also need to incorporate creativity, common sense, and flawless execution into your marketing routines.
Do We Really Need A Logo?
Having a strong logo for a tennis instruction business is a critical consideration. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Managing Negative Publicity
A certain amount of negative publicity is a given for most tennis schools. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy tennis schools work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. Broadcast advertising is down - but it's not out. Today's leading tennis schools continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When marketing tennis schools, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
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