How to Improve Business Marketing
Marketing a Tennis Courts Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a tennis courts business, exceptional marketing may well be the determining factor in your long-term survival and success.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the marketing tactics competitive tennis courts businesses have incorporated into their marketing plans.
Newsletters
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, tennis courts businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many tennis courts businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by tennis courts businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. In addition to marketing professionals, many businesses now include IT units as valued partners in their strategic marketing efforts.
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