How to Improve Business Marketing
Marketing a Tanning Salon
At Gaebler, we've seen what great marketing can do for a small business. But if you own a tanning salon, exceptional marketing may well be the determining factor in your long-term survival and success.
Wondering how to market your tanning salon? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
Starting a tanning salon is a great way to become your own boss!
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a tanning salon.
Consider New Advertising Channels
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. That's why for tanning salons, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, tanning salons get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base.
Market Segmentation
In today's environment, it's impossible to market a tanning salon without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented tanning salon market agenda.
Loss Leaders
Smart tanning salons frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. For the majority of tanning salons, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.
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