Marketing Advice By Business Type
Marketing a Swimming Pools Manufacturers and Distributors Business
There is little room for error in marketing a swimming pools manufacturers and distributors business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your swimming pools manufacturers and distributors business cut off from the marketplace.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Loss Leaders
The majority of swimming pools manufacturers and distributors businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of swimming pools manufacturers and distributors businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a swimming pools manufacturers and distributors business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Measurement & Evaluation
With a little more attention to details, swimming pools manufacturers and distributors businesses can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, swimming pools manufacturers and distributors businesses typically expand their knowledge base by hiring professional marketing firms.
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