Marketing Advice By Business Type
Marketing a Swimming Pool Enclosures Repair Business
Small and medium size swimming pool enclosures repair businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
For a swimming pool enclosures repair business, a great business model doesn't guarantee solid revenues.
Purpose in marketing is the key to success in this space. High-performing swimming pool enclosures repair businesses achieve market dominance through the careful execution of deliberate strategies. Although you'll need to consider your company's unique marketing objectives, there are several tips we advise our partners to integrate into their promotional plans and strategies.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your swimming pool enclosures repair business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Loss Leaders
The majority of swimming pool enclosures repair businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. For swimming pool enclosures repair businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other swimming pool enclosures repair businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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