Marketing Advice By Business Type
Marketing a Surge Protectors Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a surge protectors business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
In fact, a good marketing strategy can level the playing field and help small to medium-sized surge protectors businesses remain competitive with much larger businesses. The key is to market smart through the consistent application of fundamental marketing concepts.
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not surge protectors businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. Any and every surge protectors business has brand characteristics. Smart marketing strategies differentiate and reinforce brand identity. By investing in brand awareness and positioning, you increase the trust factor and make it easier for consumers to choose your business over less-known competitors. In certain situations, branding can be used to establish dominance in specific product categories or service areas.
Contests
You've seen the contest concept in action, even if it wasn't used in a surge protectors business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why surge protectors businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
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