Marketing Advice By Business Type
Marketing a Surfboards Wholesale and Manufacturers Business
Small and medium size surfboards wholesale and manufacturers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Need to improve the effectiveness of your marketing channels for your surfboards wholesale and manufacturers business? That's becoming a common theme these days, especially in this market sector.
In this industry, long-term survivors build their strategies around a core of marketing essentials.
Broadcast Advertising
In an entertainment on-demand universe, broadcast TV and radio have been the big losers. However, it would be a mistake to discount broadcast advertising entirely. Many surfboards wholesale and manufacturers businesses continue to find ways to attract audiences to their brand through broadcast media. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. When marketing surfboards wholesale and manufacturers businesses, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of surfboards wholesale and manufacturers businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
Mailings
It makes sense for surfboards wholesale and manufacturers businesses to participate in direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
Share this article
Additional Resources for Entrepreneurs