Marketing Advice By Business Type
Marketing a Sun Tanning Products Wholesale and Manufacturers Business
Small and medium size sun tanning products wholesale and manufacturers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.
Contests
You've seen the contest concept in action, even if it wasn't used in a sun tanning products wholesale and manufacturers business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why sun tanning products wholesale and manufacturers businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.
A single channel approach just isn't enough for a sun tanning products wholesale and manufacturers business to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a sun tanning products wholesale and manufacturers business. Small product details translate into key value propositions which are critical for distinguishing a sun tanning products wholesale and manufacturers business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
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