Marketing Advice By Business Type
Marketing a Stucco and Exterior Coating Contractors Commercial and Industrial Business
Small and medium size stucco and exterior coating contractors commercial and industrial businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
Still trying to figure out what differentiates stucco and exterior coating contractors commercial and industrial businesses from the competition? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Technological Expertise
To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. The consequence for stucco and exterior coating contractors commercial and industrial businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, stucco and exterior coating contractors commercial and industrial businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Niche Marketing
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for stucco and exterior coating contractors commercial and industrial businesses trying to establish a larger footprint in a targeted market segment. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.
As a side note, it's important to customize your marketing tools to accommodate a niche strategy. Leading mailing list providers can filter contacts for more cost-efficient and effective direct mail campaigns.
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