Marketing Advice By Business Type
Marketing a Stress Management Clinics Business
The value and earning capacity of a stress management clinics business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.
The right market approach lets smaller stress management clinics businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Customer Awareness
Many of the highest performing stress management clinics businesses go out of their way to maintain clear channels of communication with their customers. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
Cost Tracking
The economy is a constant concern for people who own a stress management clinics business. For direct mailing campaigns and other strategic initiatives, it's hard to argue with the ROI you receive from updated mailing lists provided by the industry's leading list vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Loss Leaders
Like many businesses, stress management clinics businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For stress management clinics businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.
Share this article
Additional Resources for Entrepreneurs