Marketing Advice By Business Type
Marketing a Stocks and Bonds Business
Trying to market a stocks and bonds business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive stocks and bonds businesses utilize in the marketplace.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a stocks and bonds business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for stocks and bonds businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Marketing Collateral
Every piece of collateral your stocks and bonds business creates is a tangible reflection of your brand distinctive and core values. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. The point is that if you go cheap on the backend, all of the money you invest in your stocks and bonds business's investment in collateral will be pointless.
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