Marketing Advice By Business Type
Marketing a Steps Business
The value and earning capacity of a steps business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your steps business stuck in limbo.
Top performers habitually integrate sound marketing concepts with market demands.
Contests
You've seen the contest concept in action, even if it wasn't used in a steps business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. As a result steps businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Owners of steps businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
Managing Negative Publicity
A certain amount of negative publicity is a given for most steps businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy steps businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Share this article
Additional Resources for Entrepreneurs