Marketing Advice By Business Type
Marketing a Steak and Seafood Restaurant
There is little room for error in marketing a steak and seafood restaurant in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
If you are a business leader who sees marketing as a path to give your steak and seafood restaurant a competitive advantage you're not alone.
The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways steak and seafood restaurants may be able to increase the impact of their marketing tactics. For even greater returns, you'll need to explore ways to improve measurement and evaluation. Measurement and evaluation mechanisms have value for any number of reasons, including the ability to shift your resources toward the marketing channels that are delivering the greatest returns. Simple quantitative tools are a good start. However, steak and seafood restaurants often choose to consult with professional marketers for assessment tools and strategic insights.
Broadcast Advertising
In an entertainment on-demand universe, broadcast TV and radio have been the big losers. However, it would be a mistake to discount broadcast advertising entirely. Many steak and seafood restaurants continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing steak and seafood restaurants, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other steak and seafood restaurants, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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