Marketing Advice By Business Type
Marketing a Stationery Wholesale and Manufacturers Business
Trying to market a stationery wholesale and manufacturers business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
For every stationery wholesale and manufacturers business success story, there many more stationery wholesale and manufacturers businesses calling it quits.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Directories
There are many different kinds of directories in which to list a stationery wholesale and manufacturers business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing stationery wholesale and manufacturers businesses to market segments. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.
Generating Buzz
All business owners want to generate buzz about their products, services, and brand. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a stationery wholesale and manufacturers business, it's worthwhile to invest in strategies to promote brand conversations. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Improving Customer Loyalty
You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For stationery wholesale and manufacturers businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
Share this article
Additional Resources for Entrepreneurs