Marketing Advice By Business Type
Marketing a Stamps Wholesale and Manufacturers Business
Small and medium size stamps wholesale and manufacturers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Struggling to find the right combination of marketing strategies and tactics for your stamps wholesale and manufacturers business? That's becoming a common theme these days, especially in this market sector.
Today's small businesses operate in a dynamic sales and marketing environment. Core marketing concepts offer touch points to help small business owners navigate uncertain markets.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain stamps wholesale and manufacturers businesses economies of scale, not to mention a larger promotional footprint. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another stamps wholesale and manufacturers business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your stamps wholesale and manufacturers business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
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