Marketing Advice By Business Type
Marketing a Stained and Leaded Glass Business
You're heavily invested in the success of your stained and leaded glass business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Struggling to find the right combination of marketing strategies and tactics for your stained and leaded glass business? That's becoming a common theme these days, especially in this market sector.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive stained and leaded glass businesses utilize in the marketplace.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. For a stained and leaded glass business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for stained and leaded glass business promotions. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, stained and leaded glass business operations use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, stained and leaded glass businesses can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, stained and leaded glass businesses frequently go outside of the organization for expertise.
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