Marketing Advice By Business Type
Marketing a Stained Glass School
The task of promoting a stained glass school has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Struggling to find the right combination of marketing strategies and tactics for your stained glass school? We're not surprised. Many small business owners in this industry aren't happy with their current marketing scheme and are desperate to identify a path for improvement.
Marketing increases the brand footprint of a stained glass school through a diverse range of marketing channels and mediums.
Sponsorships
Sponsorships are an effective marketing tactic for many types of operations, including stained glass schools. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual stained glass school patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a stained glass school, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Many stained glass schools need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
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