Marketing Advice By Business Type
Marketing a Square Dance Clothing Business
Promotional tactics for square dance clothing businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
So what separates the best square dance clothing businesses from average companies? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain square dance clothing businesses economies of scale, not to mention a larger promotional footprint. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not square dance clothing businesses need to do a better job connecting with their customers. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for square dance clothing business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many square dance clothing business owners leverage couponing to entice first-time customers to make initial contact with the brand. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.
Share this article
Additional Resources for Entrepreneurs