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Marketing a Square Dance Callers and Information Business
The key to success in marketing a square dance callers and information business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
A single characteristic divides today's best square dance callers and information businesses from the rest of the pack.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for square dance callers and information businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any square dance callers and information business interested in controlling negative messages. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. Without price matching, if they can locate lower pricing from a competing square dance callers and information business, buyers will jump on it. So whether you like it or not, pricing is a necessary element of your overall marketing strategy. If your business isn't prepared to match standard price points, you'll need to adjust your business model and pricing structure to accommodate the rates that are being charged by other square dance callers and information businesses in your area.
Consider New Advertising Channels
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to square dance callers and information businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, square dance callers and information businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
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