Marketing Advice By Business Type
Marketing a Sports and Recreation Clubs and Organizations Business
The key to success in marketing a sports and recreation clubs and organizations business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
But with the right combination of resources, techniques, and strategies, any sports and recreation clubs and organizations business can achieve greater marketing dominance through strategic marketing and robust value messaging
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing a sports and recreation clubs and organizations business. Small product details translate into key value propositions which are critical for distinguishing a sports and recreation clubs and organizations business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All sports and recreation clubs and organizations businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded sports and recreation clubs and organizations businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.
Share this article
Additional Resources for Entrepreneurs