Marketing Advice By Business Type
Marketing a Sports and Entertainment Tickets Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a sports and entertainment tickets business, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best sports and entertainment tickets businesses from companies at the bottom of the food chain.
By leveraging today's best marketing techniques, any sports and entertainment tickets business can achieve greater marketing dominance through strategic marketing and robust value messaging
Social Media Monitoring
Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. All sports and entertainment tickets businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Consider New Advertising Channels
The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. But for sports and entertainment tickets businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, sports and entertainment tickets businesses are achieving impressive success rates with online advertising strategies. Online advertising has the advantage of delivering cost-effective messaging to a highly segmented customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Marketing Collateral
There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your sports and entertainment tickets business. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your sports and entertainment tickets business's brochures, direct mail letters and other content has no value.
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