Marketing Advice By Business Type
Marketing a Sports and Entertainment Center
Small and medium size sports and entertainment centers can compete and even outperform larger competitors. All it takes is the right marketing plan.
It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
Top performers habitually integrate sound marketing concepts with market demands.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other sports and entertainment centers, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Market Segmentation
In today's environment, it's impossible to market a sports and entertainment center to the entire marketplace. Although segmentation can be based on a variety of criteria, it's most commonly used to identify geographic or demographic groups within the marketplace.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your sports and entertainment center market agenda.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a sports and entertainment center marketer, smartphone geolocation opens the door to new opportunities in brand and product promotion. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. At a minimum, your business should be including on online directories that alert consumers to a sports and entertainment center that is closest to their present location.
Share this article
Additional Resources for Entrepreneurs