Marketing Advice By Business Type
Marketing a Sports Medicine Practice
You're heavily invested in the success of your sports medicine practice and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
In a sports medicine practice, exceptional product quality is only part of the struggle to meet revenue goals.
What to know the characteristics that distinguish leading sports medicine practices from average companies? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Why Branding Matters
Think of branding as a consumer shortcut. Since the average consumer doesn't have time to thoroughly evaluate every product that crosses their path, they make buying decisions based on the brands they trust. Any and every sports medicine practice has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded sports medicine practices, premium mailing lists from list providers can help expand your customer base. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of sports medicine practices. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual sports medicine practice patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
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