Marketing Advice By Business Type
Marketing a Spill Control Equipment and Supplies Business
The task of promoting a spill control equipment and supplies business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Struggling to find the right combination of marketing strategies and tactics for your spill control equipment and supplies business? We're not surprised. Many small business owners in this industry aren't happy with their current marketing scheme and are desperate to identify a path for improvement.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other spill control equipment and supplies businesses have incorporated into their marketing plans.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. There are numerous reasons why spill control equipment and supplies businesses it makes sense to hire a firm to handle the creation and execution of your marketing strategy. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.
Public Relations Strategies
The beauty of PR is that it can raise awareness of your offerings in a very credible and cost-effective fashion. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, spill control equipment and supplies businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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