Marketing Advice By Business Type
Marketing a Specialty and Gourmet Foods Retail Business
The key to success in marketing a specialty and gourmet foods retail business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
A single characteristic divides today's best specialty and gourmet foods retail businesses from companies at the bottom of the food chain.
A robust marketing plan cements your company's relationships with customers. When viewed from this perspective, marketing becomes a customer engagement concern in a specialty and gourmet foods retail business's planning process.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a specialty and gourmet foods retail business marketer, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a specialty and gourmet foods retail business when they are in the vicinity.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not specialty and gourmet foods retail businesses need to do a better job connecting with their customers. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. Any and every specialty and gourmet foods retail business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
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