Marketing Advice By Business Type
Marketing a Spanish Speaking Churches Business
Promotional tactics for Spanish speaking churches are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
In a Spanish speaking church, a great business model doesn't guarantee solid revenues.
Like it or not, product quality alone doesn't deliver repeat customers. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. Viral marketing takes guts and if it is incorporated in the marketing strategy of a Spanish speaking church, there are no guarantees your efforts will be rewarded. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Product giveaways, community-building, online discussion channels, and other techniques may not guarantee that your products will go viral -- but they definitely improve the odds.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a Spanish speaking church. Small product details translate into key value propositions which are critical for distinguishing a Spanish speaking church in the marketplace. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many Spanish speaking churches. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy Spanish speaking churches work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
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