Marketing Advice By Business Type
Marketing a Solar Energy Systems and Services Retail Business
Trying to market a solar energy systems and services retail business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Multiple marketing factors affect bottom line profitability. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
In fact, a good marketing strategy can level the playing field and help small to medium-sized solar energy systems and services retail businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not solar energy systems and services retail businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Loss Leaders
The majority of solar energy systems and services retail businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For solar energy systems and services retail businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by solar energy systems and services retail businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Share this article
Additional Resources for Entrepreneurs