Marketing Advice By Business Type
Marketing a Soda Fountain Shops Business
Small and medium size soda fountain shops businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Although innovation is important, consistency is critical when you market a soda fountain shops business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Great marketing translates into higher visibility and a larger customer base. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a soda fountain shops business at the top of the heap.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a soda fountain shops business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Cost Tracking
Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a soda fountain shops business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing soda fountain shops business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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