Marketing Advice By Business Type
Marketing a Social and Human Services Information and Referral Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a social and human services information and referral services business, exceptional marketing may well be the determining factor in your long-term survival and success.
The marketing model for a social and human services information and referral services business is a case study in business evolution, with innovative tactics and techniques being rolled out on a continuous basis.
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a social and human services information and referral services business.
Generating Buzz
Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. There are multiple ways owners can tout the benefits of their product offerings, but the most effective promotions are personal recommendations or word of mouth advertising. For a social and human services information and referral services business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. As you begin to promote brand discussions, you will need to also develop systems for monitoring the things that are being said about your company and using positive mentions to your advantage.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways social and human services information and referral services businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, social and human services information and referral services businesses often choose to consult with professional marketers for assessment tools and strategic insights.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a social and human services information and referral services business, the hope is that your brand and product line will take on viral qualities. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Product giveaways, community-building, online discussion channels, and other techniques may not guarantee that your products will go viral -- but they definitely improve the odds.
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