Marketing Advice By Business Type
Marketing a Social and Human Services Business
The value and earning capacity of a social and human services business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Strong and steady wins the race in marketing a social and human services business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Newsletters
A good newsletter can set your company apart from your competitors and scale up your industry presence. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. Increasingly, social and human services businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a social and human services business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your social and human services business in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded social and human services businesses, premium mailing lists from list providers can help expand your customer base. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
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