Marketing Advice By Business Type
Marketing a Social Workers Business
There is little room for error in marketing a social workers business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
If you are a business leader who sees marketing as a path to give your social workers business a competitive advantage you're not alone.
In fact, a good marketing strategy can level the playing field and help small to medium-sized social workers businesses scale their visibility with consumers. The key is to market smart through the consistent application of fundamental marketing concepts.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing social workers business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Generating Buzz
Never underestimate the value of good buzz with consumers. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. For a social workers business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many social workers businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy social workers businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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