Marketing Advice By Business Type
Marketing a Small Engines Repair Business
Trying to market a small engines repair business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Marketing is much more than classified ads, business cards, and brochures.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of small engines repair business marketing success.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other small engines repair businesses, it could be a sign that you're out of touch with the marketplace. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
Marketing Collateral
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For small engines repair businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your small engines repair business's investment in collateral will be pointless.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, small engines repair businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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