Marketing Advice By Business Type
Marketing a Small Electrical Appliances Repair and Parts Business
Looking for innovative ways to market a small electrical appliances repair and parts business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
In fact, a good marketing strategy can level the playing field and help small to medium-sized small electrical appliances repair and parts businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Marketing Expertise
Whether you're a marketing newbie or a seasoned veteran, you need to make a deliberate effort to educate yourself about innovative marketing principles. Resources are limited and most small electrical appliances repair and parts businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading small electrical appliances repair and parts businesses run tight ships, governed by a code of ethics that treats customers like true partners. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Bundling
Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most small electrical appliances repair and parts businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
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