Marketing Advice By Business Type
Marketing a Sleeping Bags Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a sleeping bags business, exceptional marketing may well be the determining factor in your long-term survival and success.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Consider New Advertising Channels
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. That's why for sleeping bags businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Increasingly, sleeping bags businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Marketing Collateral
Every piece of collateral your sleeping bags business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your sleeping bags business's investment in collateral will be pointless.
Contests
Contests are a time-tested method for promoting a sleeping bags business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why sleeping bags businesses invest time and resources to create contests they can count on to achieve desired outcomes.
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