Marketing Advice By Business Type
Marketing a Skydiving Business
There is little room for error in marketing a skydiving business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
We recognize that the best skydiving business owners are skilled marketers. Yet in this industry, the characteristics of able marketers aren't always obvious.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of skydiving business marketing success.
Marketing Collateral
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For skydiving businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your skydiving business's investment in collateral will be pointless.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a skydiving business. Small product details translate into key value propositions which are critical for distinguishing a skydiving business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. These days, skydiving businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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