Marketing Advice By Business Type
Marketing a Skate Shop
Small and medium size skate shops can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing is much more than classified ads, business cards, and brochures.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your skate shop and drives the customer acquisition process.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many skate shops. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. PR savvy skate shops work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Company Website
If you haven't done so already, the first step in marketing your skate shop is to create a high-quality business website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a skate shop. Small product details translate into key value propositions which are critical for distinguishing a skate shop in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Share this article
Additional Resources for Entrepreneurs