Marketing Advice By Business Type
Marketing a Silverware Cleaning, Repairing, and Replating Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a silverware cleaning, repairing, and replating business, exceptional marketing may well be the determining factor in your long-term survival and success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of silverware cleaning, repairing, and replating business marketing success.
Marketing Consultants
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. A good marketing firm will help clarify your silverware cleaning, repairing, and replating business' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the silverware cleaning, repairing, and replating business marketplace, a professional marketing firm can deliver a competitive advantage by giving your business access to today's most innovative marketing solutions.
Company Website
If you haven't done so already, the first step in marketing your silverware cleaning, repairing, and replating business is to create a high-quality business website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Mailings
It makes sense for silverware cleaning, repairing, and replating businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
Share this article
Additional Resources for Entrepreneurs