Marketing Advice By Business Type
Marketing a Silicones and Silicone Products Business
Looking for innovative ways to market a silicones and silicone products business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Marketing is much more than classified ads, business cards, and brochures.
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most silicones and silicone products businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Coupons
Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in silicones and silicone products business marketing. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, silicones and silicone products business operations combine coupons with targeted messaging and purchase incentives. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing a silicones and silicone products business. Small product details translate into key value propositions which are critical for distinguishing a silicones and silicone products business from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.
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