Marketing Advice By Business Type
Marketing a Sign Painting and Lettering Business
A profitable sign painting and lettering business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
In a sign painting and lettering business, a great business model doesn't guarantee solid revenues.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a sign painting and lettering business willing to adapt its strategy to the demands of the marketplace.
Competitive Awareness
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other sign painting and lettering businesses, there's a good chance that you're missing something. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Contests
You've seen the contest concept in action, even if it wasn't used in a sign painting and lettering business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result sign painting and lettering businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Mailings
There are a lot worthwhile reasons for sign painting and lettering businesses to conduct direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.
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