Marketing Advice By Business Type
Marketing a Shrimp Wholesale Business
Small and medium size shrimp wholesale businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Need to improve the effectiveness of your marketing channels for your shrimp wholesale business? You're not alone. More than ever before, the industry is populated with ambitious entrepreneurs eager to make an impression on would-be buyers.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Hiring A Marketing Firm
Think you can handle your own marketing? There is a reason why many shrimp wholesale business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Once you decide to hire a professional marketing firm for your shrimp wholesale business, experience should trump other considerations. Additionally, you'll want to make sure that the firm you hire is familiar with how technology is being used to forge connections with customers in your market niche.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your shrimp wholesale business, that's PR. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.
Leveraging Print Ads
Print advertising has been a marketing staple for shrimp wholesale businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your shrimp wholesale business through traditional print ad mediums. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
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